Tuesday, March 29, 2016

Judging a book by its cover ?

Mountain Biking Has an Identity Crisis… And it Affects Us All

The link above is an interesting read. Its true, I see it right here in the store, many new customers are reluctant to buy a mountain bike because in their mind mountain biking is extremely difficult and dangerous. A common quote is "well I won't be going off any cliffs" or " I'm not riding down the side of a mountain" Of course this is not true and riding in the woods is usually a very peaceful and safe experience. It can be successfully marketed this way as well, we sell Salsa Cycles which bases their whole marketing strategy on fairly realistic and mild "adventure riding" and are very successful with this model. We also sell Scott Bicycles which uses a more radical advertising approach, some of their print is actually featured in this story. Both brands sell equally well for us so whose to say? The extreme videos are fun to watch, and anyone that rides knows that its not what is really happening out there, but if you've never been out there how would you know? A book being judged by its cover? maybe we need a new cover.

Sunday, January 31, 2016

Spring is Coming !

Here is some nice mid winter stoke for the coming MTB season! If you haven't been up the The Kingdom Trails in VT yet be sure to put it on your calendar for this year !

Thursday, January 7, 2016

Fat Bike Sale !

We are having a mid season SALE on all in stock FAT BIKES and ACCESSORIES!
Save 10% off any in stock complete bike!
Save up to 20% on any FAT BIKE related items!
Like tires, rims, wheels, shoes, pedals, gloves, hats , face masks, gators, bar poggies, and winter clothing
Sale Ends 1/18/16


We have products from : Scott, Salsa, Surly, 45nrth, Vee Rubber, Maxxis, Sun Rims, Stan's No tubes, Hope, Endura and more!

Wednesday, December 30, 2015

Happy New Year !

We are out of here for a couple of days, don't party to hard (with out inviting us) we'll see you again on Saturday

Tuesday, December 29, 2015

Winter is here!

! Winter is here! We still have some awesome fat bikes in stock from Salsa, Surly and Scott. Did you know we offer Financing on all of our bikes!? We all so have all the winter gear to go with them, boots, gloves, face masks, and studded tires.