Wednesday, July 6, 2016
Thursday, June 30, 2016
The 2017 Nova Cyclocross Series is lead by the Supernova Team (shown) with its Dyad Plus T700/FRP monocoque carbon fiber frameset including FEA optimized Near Net SPV molding process. American Classic Argent tubeless 15mm front/12mm rear thru-axle wheels with SRAM Force hydraulic disc brakes and SRAM Force 1 CX 11-spd 1x crank and drive train
These award-winning bicycles have distinguished Jamis as a true leader in this category. For 2017 the series will include five models: two carbon fiber, two steel and one aluminum. The carbon fiber models are lead by the Renegade Elite (shown) at $3899.00. It features an Omniad M30 monocoque frameset with Near Net molding process and new Size Specific Design (SSD). It includes 12mm thru-axle front and rear, Shimano BR-RS805 hydraulic 160mm disc brakes and Shimano Ultegra 11-spd mechanical drivetrain. American Classic MTB RACE tubeless wheels paired with Clement X Plor MSO 36c tires give this bike all the adventure capability that its category name implies. Other Renegade models include the carbon fiber Renegade Expert with a MSRP of $2699.00, the Reynolds 631 double-butted steel Renegade Exploit at $2099.00 and Reynolds 520 double-butted steel Renegade Expat at $1199.00. Rounding out the line is the 6061 aluminum Renegade Exile with a MSRP of $799.00.
Thursday, June 16, 2016
Monday, May 30, 2016
Tuesday, March 29, 2016
The link above is an interesting read. Its true, I see it right here in the store, many new customers are reluctant to buy a mountain bike because in their mind mountain biking is extremely difficult and dangerous. A common quote is "well I won't be going off any cliffs" or " I'm not riding down the side of a mountain" Of course this is not true and riding in the woods is usually a very peaceful and safe experience. It can be successfully marketed this way as well, we sell Salsa Cycles which bases their whole marketing strategy on fairly realistic and mild "adventure riding" and are very successful with this model. We also sell Scott Bicycles which uses a more radical advertising approach, some of their print is actually featured in this story. Both brands sell equally well for us so whose to say? The extreme videos are fun to watch, and anyone that rides knows that its not what is really happening out there, but if you've never been out there how would you know? A book being judged by its cover? maybe we need a new cover.
Labels: mountain bike